# Press & News — Vantelira > News from inside the work. Press releases, media resources, and updates from Vantelira. **Media inquiries:** info@vantelira.com **HQ:** Montréal, QC, Canada ## Press Releases ### April 14, 2026 — Ysimer Gonzalez Incorporates Vantelira Inc., Launching a Dedicated Forward Deployment Operations Firm in Montréal *New firm brings a structured, methodology-driven approach to operational infrastructure for growing businesses.* MONTRÉAL, QC. Vantelira Inc., a newly incorporated Montréal-based forward deployment operations firm, officially launched on April 14, 2026. Founded by Ysimer "Ysi" Gonzalez, Vantelira is the formal incorporation of her independent operations practice, previously conducted under the working name Altamira Ops. The firm embeds operators inside client organizations to map what's actually happening, build the infrastructure that runs without them, and exit when the system holds. > "The name Altamira Ops described what we did. Vantelira describes how we think. We go in before the tool. We fix the process. Then we build the infrastructure that makes it permanent. That's a different category, and it needed a name that could carry it." — Ysi Gonzalez, Founder and Principal Forward Deployed Operator. Vantelira operates at the intersection of Lean Six Sigma methodology, forward deployment precision, and custom infrastructure engineering. The firm's three-phase model — Truth Audit, Deployment, and Leadership Tail — is designed with a deliberate exit built in from day one. The infrastructure Vantelira builds is purpose-built for each client's operation. Ownership and licensing terms are scoped to the engagement. Gonzalez is also introducing the term **"Forward Deployed Operator"** to describe the role at the center of Vantelira's model: a practitioner who owns the full arc from process diagnosis through technology implementation, where most operational failures occur. > "There was no name for this job. Consultants diagnose. Integrators implement tools. But nobody owned the job end to end: fixing the process, building the infrastructure, and making sure the technology actually has something to land on. That's what a Forward Deployed Operator does, and until now, there wasn't a word for it." — Ysi Gonzalez The launch includes a visual identity developed in partnership with Goodboy Agency, a new website at vantelira.com, and *The Forward Deployed Operator*, a weekly publication covering operational patterns from inside growing businesses. Active clients include brands in the CPG, non-profit, and distribution sectors across Canada and internationally. ### April 21, 2026 — Vantelira Announces *The Forward Deployed Operator*, a Weekly Publication for Operators Running Growing Businesses *Substack newsletter delivers operational patterns and frameworks from inside real engagements.* MONTRÉAL, QC. Vantelira Inc. today announced *The Forward Deployed Operator*, a weekly newsletter published on Substack for founders and operators of growing businesses, as the flagship publication of the newly launched firm. The publication covers what most operations content doesn't: the real process failures, the AI deployments that work versus the ones that break things faster, and the infrastructure decisions that separate businesses that scale from businesses that stall. Every issue is written from inside the work, not from a strategy deck. > "Most operations content is written by people who advise on operations. We write from inside it. There's a difference between knowing what a broken handoff looks like from a case study and having stood inside one at 11pm trying to figure out why an order didn't ship. That's what this publication is." — Ysi Gonzalez *The Forward Deployed Operator* began publishing weekly in March 2026, ahead of Vantelira's formal launch on April 14, 2026. The first issue, *Why 80% of AI Implementations Fail Before the First Prompt*, introduced the Process-Before-Agents Framework — Vantelira's methodology for determining where AI is actually safe to deploy inside an operation. The newsletter is free to subscribe at [thefdo.substack.com](https://thefdo.substack.com). ## About Vantelira Vantelira is a Forward Deployment Operations firm headquartered in Montréal, Québec. The firm embeds operators inside growing businesses to map what's actually happening, build the infrastructure that runs without them, and exit when the system holds. Process before tools. [vantelira.com](https://vantelira.com) ## Press Kit Everything you need to cover Vantelira — logo files, founder photo, brand colors, and company information. - **Full press kit (zip):** https://vantelira.com/Vantelira-Press-Kit.zip - **Horizontal logo (burgundy, for light backgrounds):** https://vantelira.com/Vantelira-Logo-Horizontal-Burgundy.svg - **Horizontal logo (white, for dark backgrounds):** https://vantelira.com/Vantelira-Logo-Horizontal-White.svg - **Founder photo (Ysi Gonzalez, high-res JPEG):** https://vantelira.com/Ysi-Founder-Photo-Vantelira.jpg **Brand color — Deep Merlot:** #390F21 **Brand color — Burnt Coral:** #FF6250