Map before you build.
Conversations with the people who work out what should be built before anyone opens a tool. Every episode lives here in full — watch it, listen to it, or read the whole transcript. Distributed on YouTube and Spotify.
Watch every episode on YouTube →What Has to Be True Before You Just Add AI
Doneyli De Jesus is building the AI solutions practice at ClickHouse. He says nothing works without a use case, a motivated stakeholder and data the business already trusts — and he learned it the hard way at a date-night hackathon where the domain expert's app shipped and the software engineer's didn't.
Watch, listen, or read →Vibe Coding Is Easy, Scaling Is the Real Job
Rafael Angarita ran integrated marketing at SERHANT. and built the internal app his team now runs on. It crashed the first time four people logged into it at once. It runs for forty now — and the fix was never the process, it was the data structure underneath.
Watch, listen, or read →Clean Data Beats Company Size for AI Readiness
A three-year-old DTC brand and an enterprise supply chain platform, put in the same room. The brand passes the data-harmonization exam that most global manufacturers fail — and that, not headcount, is what decides whether an AI project works.
Watch, listen, or read →Why AI Projects Fail Inside Supply Chain Teams
Heather Sye runs go-to-market at Centrum AI. On the disruption you never see coming, why cleaning the data is step one and not a prerequisite, and why the person who buys the tool is almost never the person who has to use it.
Watch, listen, or read →How to Ship Chocolate in Summer Without It Melting
Mariela Katz had one week to solve heat-sensitive shipping, a hard rule that customers would not pay for it, and no supplier willing to sell her less than a truckload.
Watch, listen, or read →Fix Your Data Where It's Born
Not where it starts hurting you. A tool can only ever be as good as the process it sits on top of — and most forecasts are sitting on nothing.
Watch, listen, or read →What to Do When No Co-Packer Will Take Your Product
Emma Lukian spent five years being told her product was impossible to manufacture at scale. The fix was not finding a better factory.
Watch, listen, or read →What is a Forward Deployed Operator?
Phil Lakin, Director of AI Transformation at Zapier, on the role that sits between the consultant and the engineer, and the three questions to ask before you hire for it.
Watch, listen, or read →Don't miss the next conversation.
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